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Articles
Terri Horton, Founder and CEO of TLT Consulting Services, is an expert employment blogger for JOBING.com
If you are interested in having TLT Consulting Services provide content for your site, contact us at 888.215.0499
Are You Still Conducting Your Job Search Without a Professional Biography?
Without a doubt, the process of job search has evolved substantially over the course of the past decade. For
candidates that are back on the market for the first time in years, the process of job search can be daunting at best.
One of the most significant changes is how the resume has become more of a function of the application process,
as opposed to the primary tool used to garner access to choice interviews and opportunities.
A substantial amount of job search and candidate selection takes place in social networking platforms. This too has
evolved as employers opt to post free versus paid job listings and actively seek out millions of both passive and
active job seekers in these environments. Additionally, candidates with solid professional brands and professional
biographies have access to and can directly contact decision makers like never before.
To compete in online and social networking platforms such as linkedin.com, the premier professional networking
site with over 240 million users, candidates must have a professional biography, an online profile and post personal
advertisements to tout their brand and proactively seek out opportunities. The age of active job search without a
social networking strategy has passed. Candidates must proactively utilize both traditional and online social
networking sites to increase their odds of securing a position ahead of the competition and to leverage a relevant
presence online.
Are you still conducting your job search without a professional biography and online profile? TLT Consulting
Services specializes in personal branding, career reinvention and career marketing strategies. Let TLT Consulting
Services help you begin the process of job search with a branded professional biography that you can use to seek
out opportunities in social networking platforms. Let TLT Consulting Services, "Show You The Power Of Your
Personal Brand!"
What Exactly is Personal Branding?
A personal brand is an individual's equity stake in how one is perceived by a specific target audience. In simple
terms, it is how you are perceived by those that you seek to influence. A personal brand embodies the notion of the
"it" factor and can position individuals and entrepreneurs as well rounded experts in a respective industry or field.
In fact, a strong personal brand speaks to the value you deliver by way of your experience, background, impact,
education, industry affiliations, polish and presence, just to name a few. Contrary to popular belief, personal brands
can be executed and leveraged successfully across ANY profession, business or entrepreneurial venture.
The development of a personal brand enables one to identify, authenticate, consistently articulate and build brand
equity across professional, personal and social platforms. The power of your personal brand will differentiate you
from your competition, clearly link and connect you with your target audience and deliver multi-dimensional appeal.
Ask yourself the following questions:
* What does my personal brand say about me?
* Can I clearly articulate my personal brand?
* Do I have a 30-second professional brand pitch?
* Do I have a professional bio that touts my professional brand?
* Is the lack of a personal brand hindering my job search?
* Am I maximizing my personal brand in interviews?
* Do I have an appropriate social networking profile that reflects my professional brand?
* Do my business networking partners perceive me as an industry expert?
* Does my personal brand impede my career advancement opportunities?
* How can I reinvent my brand and transition into a new industry?
* Has my personal brand inhibited me from transitioning into another career opportunity?
* Is there a disconnect between my perceived value as a result of my poorly executed polished personal brand?
The job market is tight and competition is fierce. A professional personal brand positions job seekers for the best
positions, highest salaries and serves as a catalyst to edge out the competition. As of July 2009, the US National
unemployment rate was 9.4%. Several states across the union experienced double-digit unemployment numbers to
the chagrin of worried job seekers. Job seekers across the country continue to line up with thousands to attend job
fairs, post resumes to job boards, flood the lobbies of search firms and apply for limited opportunities with choice
companies. Candidates with solid, distinguishable and well articulated personal brands reduce their time among
the ranks of both the underemployed and unemployed. Do you have a solid marketable professional brand that will
catapult you miles ahead of the competition? Let TLT Consulting Services show you the power of your personal
brand!
Terri L. Horton, MBA, MA
If you are interested in having TLT Consulting Services provide content for your site, contact us at 888.215.0499
Are You Still Conducting Your Job Search Without a Professional Biography?
Without a doubt, the process of job search has evolved substantially over the course of the past decade. For
candidates that are back on the market for the first time in years, the process of job search can be daunting at best.
One of the most significant changes is how the resume has become more of a function of the application process,
as opposed to the primary tool used to garner access to choice interviews and opportunities.
A substantial amount of job search and candidate selection takes place in social networking platforms. This too has
evolved as employers opt to post free versus paid job listings and actively seek out millions of both passive and
active job seekers in these environments. Additionally, candidates with solid professional brands and professional
biographies have access to and can directly contact decision makers like never before.
To compete in online and social networking platforms such as linkedin.com, the premier professional networking
site with over 240 million users, candidates must have a professional biography, an online profile and post personal
advertisements to tout their brand and proactively seek out opportunities. The age of active job search without a
social networking strategy has passed. Candidates must proactively utilize both traditional and online social
networking sites to increase their odds of securing a position ahead of the competition and to leverage a relevant
presence online.
Are you still conducting your job search without a professional biography and online profile? TLT Consulting
Services specializes in personal branding, career reinvention and career marketing strategies. Let TLT Consulting
Services help you begin the process of job search with a branded professional biography that you can use to seek
out opportunities in social networking platforms. Let TLT Consulting Services, "Show You The Power Of Your
Personal Brand!"
What Exactly is Personal Branding?
A personal brand is an individual's equity stake in how one is perceived by a specific target audience. In simple
terms, it is how you are perceived by those that you seek to influence. A personal brand embodies the notion of the
"it" factor and can position individuals and entrepreneurs as well rounded experts in a respective industry or field.
In fact, a strong personal brand speaks to the value you deliver by way of your experience, background, impact,
education, industry affiliations, polish and presence, just to name a few. Contrary to popular belief, personal brands
can be executed and leveraged successfully across ANY profession, business or entrepreneurial venture.
The development of a personal brand enables one to identify, authenticate, consistently articulate and build brand
equity across professional, personal and social platforms. The power of your personal brand will differentiate you
from your competition, clearly link and connect you with your target audience and deliver multi-dimensional appeal.
Ask yourself the following questions:
* What does my personal brand say about me?
* Can I clearly articulate my personal brand?
* Do I have a 30-second professional brand pitch?
* Do I have a professional bio that touts my professional brand?
* Is the lack of a personal brand hindering my job search?
* Am I maximizing my personal brand in interviews?
* Do I have an appropriate social networking profile that reflects my professional brand?
* Do my business networking partners perceive me as an industry expert?
* Does my personal brand impede my career advancement opportunities?
* How can I reinvent my brand and transition into a new industry?
* Has my personal brand inhibited me from transitioning into another career opportunity?
* Is there a disconnect between my perceived value as a result of my poorly executed polished personal brand?
The job market is tight and competition is fierce. A professional personal brand positions job seekers for the best
positions, highest salaries and serves as a catalyst to edge out the competition. As of July 2009, the US National
unemployment rate was 9.4%. Several states across the union experienced double-digit unemployment numbers to
the chagrin of worried job seekers. Job seekers across the country continue to line up with thousands to attend job
fairs, post resumes to job boards, flood the lobbies of search firms and apply for limited opportunities with choice
companies. Candidates with solid, distinguishable and well articulated personal brands reduce their time among
the ranks of both the underemployed and unemployed. Do you have a solid marketable professional brand that will
catapult you miles ahead of the competition? Let TLT Consulting Services show you the power of your personal
brand!
Terri L. Horton, MBA, MA
Copyright 2010
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